Launching 'BH Bringing You a Better Week' newsletter

During my second semester as managing editor, one of my big undertakings was prototyping a newsletter. In order to make this relevant to our campus audience, we knew it needed the right voice, style and branding. We began discussions about what our vision for this was in board of directors meetings beginning in March 2016. I created the voice, designed the layout, aggregated the content and tested the listserv with three internally circulated templates in three months before graduation — all while maintaining day-to-day office tasks and managing long term projects like our sexual assault panel.

Rachael Lallensack